The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand

The Power of Visual Storytelling  How to Use Visuals  Videos  and Social Media to Market Your Brand
Publisher McGraw Hill Professional
Release Date
Category Business & Economics
Total Pages 256
ISBN 9780071824002
Rating 4/5 from 21 reviews
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Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

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The Power of Visual Storytelling  How to Use Visuals  Videos  and Social Media to Market Your Brand
  • Author : Ekaterina Walter,Jessica Gioglio
  • Publisher : McGraw Hill Professional
  • Release Date : 2014-03-07

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,

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Visual Storytelling
  • Author : Robert Klanten,Sven Ehmann,Floyd Schulze
  • Publisher : Die Gestalten Verlag
  • Release Date : 2011

Visualizing information in the most elegant, entertaining, and informative ways.

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Visual Storytelling
  • Author : Morgan Sandler
  • Publisher : Unknown
  • Release Date : 2018

Visual Storytelling covers all major components of creating powerful images including lighting, camera functions, composition and storytelling. However, the main focus of the book is not just creating compelling visuals, but more importantly creating images that inform and move the audience. Images carry emotional weight and Visual Storytelling teaches readers

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Lighting for Animation
  • Author : Jasmine Katatikarn,Michael Tanzillo
  • Publisher : CRC Press
  • Release Date : 2016-12-19

Lighting for Animation is designed with one goal in mind - to make you a better artist. Over the course of the book, Jasmine Katatikarn and Michael Tanzillo (Senior Lighting TDs, Blue Sky Studios) will train your eye to analyze your work more critically, and teach you approaches and techniques

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Cengage Advantage Books  Visual Storytelling  Videography and Post Production in the Digital Age
  • Author : Ronald J. Osgood,M. Joseph Hinshaw
  • Publisher : Cengage Learning
  • Release Date : 2013-01-14

VISUAL STORYTELLING: VIDEOGRAPHY AND POST PRODUCTION IN THE DIGITAL AGE SECOND EDITION combines a thorough exploration of essential storytelling concepts with detailed instruction in practical technical skills. Without limiting its focus to a particular range of equipment, applications, or technology, this engaging text covers the key concepts, aesthetics, and techniques

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Visual Storytelling
  • Author : Tony C. Caputo
  • Publisher : Unknown
  • Release Date : 2003

A veteran comic book publisher demonstrates everything aspiring visual media artists need to know about sequential art, covering each stage of the production process, the basics of figure drawing and anatomy, and the essential of page composition, layout, and design. Original.

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Visual Storytelling with Color and Light
  • Author : Michael Humphries
  • Publisher : Focal Press
  • Release Date : 2015-03-01

Create visually-stunning backgrounds that stand out. Visual Storytelling with Color and Light teaches background and concept designers in animation and film the skills needed to create visually stunning and professionally appealing pieces. In the world today—where digital is considered king—traditional media and the skills attached to them are

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Visual Storytelling
  • Author : Liu Yikun,Dong Zhao
  • Publisher : Images Publishing Group
  • Release Date : 2015-10-01

How do data journalism designers overcome information overload in today's fast-paced environment, and find simple and compelling methods to filter and convey news content? One of the most effective ways is to use dynamic infographics and data visualisations. The use of powerful graphics and illustrations will capture the viewer's attention

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Children s Picturebooks
  • Author : Martin Salisbury,Morag Styles
  • Publisher : Laurence King Publishing
  • Release Date : 2012-02-08

Children's picturebooks are the very first books we encounter, and they form an important, constantly evolving, and dynamic sector of the publishing world. But what does it take to create a successful picture book for children? In this publication, Martin Salisbury and Morag Styles introduce us to the world of

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Infographics
  • Author : Jason Lankow,Josh Ritchie,Ross Crooks
  • Publisher : John Wiley & Sons
  • Release Date : 2012-09-21

Transform your marketing efforts through the power of visualcontent In today's fast-paced environment, you must communicate yourmessage in a concise and engaging way that sets it apart from thenoise. Visual content—such as infographics and datavisualization—can accomplish this. With DIY functionality,Infographics: The Power of Visual Storytelling will teachyou

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Visual Storytelling with D3
  • Author : Ritchie S. King
  • Publisher : Addison-Wesley Professional
  • Release Date : 2014-08-23

Master D3, Today’s Most Powerful Tool for Visualizing Data on the Web Data-driven graphics are everywhere these days, from websites and mobile apps to interactive journalism and high-end presentations. Using D3, you can create graphics that are visually stunning and powerfully effective. Visual Storytelling with D3 is a hands-on,

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Summary  The Power of Visual Storytelling
  • Author : BusinessNews Publishing
  • Publisher : Must Read Summaries
  • Release Date : 2015-07-01

The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand". This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use

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Basic Cinematography
  • Author : Kurt Lancaster
  • Publisher : Routledge
  • Release Date : 2019-03-07

The cinematographer must translate the ideas and emotions contained in a script into something that can be physically seen and felt onscreen, helping the director to fulfil the vision of the film. The shots may look good, but they will not serve the story until the composition, lenses, and lighting

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Exploring Visual Storytelling
  • Author : Brian Arnold,Brendan Eddy
  • Publisher : Delmar Pub
  • Release Date : 2007

Film, video games, television ads, corporate presentations-whatever medium you're working in, a visual story is the most compelling way to provide your audience with information and, more important, with an emotional experience. Exploring Visual Storytelling analyzes the essential techniques of creating compelling visual stories. Based on the pioneering work of

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News Now
  • Author : Susan Green,Mark Lodato,B. William Silcock,Carol Schwalbe
  • Publisher : Routledge
  • Release Date : 2016-01-08

Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed

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