The Magazine Publishing Industry
|Author||Charles P. Daly|
|Publisher||Allyn & Bacon|
|Release Date||06 May 1997|
|Category||Language Arts & Disciplines|
|Rating||4/5 from 21 reviews|
A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.