Sold On Radio

Sold on Radio
Publisher McFarland
Release Date
Category Performing Arts
Total Pages 332
ISBN 9780786451760
Rating 4/5 from 21 reviews
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How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.

Sold on Radio
  • Author : Jim Cox
  • Publisher : McFarland
  • Release Date : 2008-09-18

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network

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Sold Out for Nothing
  • Author : H. Richard Hall
  • Publisher : Unknown
  • Release Date : 1930

Read online Sold Out for Nothing written by H. Richard Hall, published by which was released on 1930. Download full Sold Out for Nothing Books now! Available in PDF, ePub and Kindle.

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Built to Sell
  • Author : John Warrillow
  • Publisher : Penguin
  • Release Date : 2011-04-28

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional

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Selling Time
  • Author : Dennis E. Brown
  • Publisher : Createspace Independent Pub
  • Release Date : 2009-10

A step by step guide to selling small and medium market radio advertising. From prospecting for business to follow up after the sale and everything in between. A great guide for the new or seasoned radio account executive.

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Radio Active
  • Author : Kathleen M. Newman
  • Publisher : Univ of California Press
  • Release Date : 2004-05-17

Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform—focusing on the failure of activists to win significant changes for commercial radio—Kathy M. Newman argues that the 1930

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Why Aren t We Rich Yet
  • Author : David Baldwin,Andy Willoughby
  • Publisher : Independently Published
  • Release Date : 2021-03-16

Andy Willoughby is a sales, marketing, and advertising professional. One of nine children from a blue collar family. Andy learned the principles of entrepreneurism at an early age, selling all-occasion cards door-to-door at 10 years old. At 18 he sold radio advertising, by 22 he managed a radio station, and at 26 he became

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Has Radio Sold Goods in 1932
  • Author : Robert Fairchild Elder
  • Publisher : Unknown
  • Release Date : 1932

Read online Has Radio Sold Goods in 1932 written by Robert Fairchild Elder, published by which was released on 1932. Download full Has Radio Sold Goods in 1932 Books now! Available in PDF, ePub and Kindle.

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Facts for Industry
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1954

Read online Facts for Industry written by , published by which was released on 1954. Download full Facts for Industry Books now! Available in PDF, ePub and Kindle.

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Right of the Dial
  • Author : Alec Foege
  • Publisher : Farrar, Straus and Giroux
  • Release Date : 2009-04-14

In Right of the Dial, Alec Foege explores how the mammoth media conglomerate evolved from a local radio broadcasting operation, founded in 1972, into one of the biggest, most profitable, and most polarizing corporations in the country. During its heyday, critics accused Clear Channel, the fourth-largest media company in the United

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Radio Advertising
  • Author : Pete Schulberg
  • Publisher : Contemporary Books
  • Release Date : 1996

A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format,

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Darwin s Radio
  • Author : Greg Bear
  • Publisher : Ballantine Books
  • Release Date : 2003-03-04

HUGO AWARD FINALIST • “WOW! What a splendid (scary) notion: a human upgrade! What a superb plot! Darwin's Radio is bloody damned good.”—Anne McCaffrey “Virus hunter” Christopher Dicken is a man on a mission, following a trail of rumors, government cover-ups, and dead bodies around the globe in search of

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KIDO
  • Author : Art Gregory
  • Publisher : Arcadia Publishing
  • Release Date : 2012-10-22

The origins of KIDO date back to 1920 and the experimental radio station 7YA at Boise High School. In 1922, chemistry teacher Harry Redeker was granted a limited-commercial license and the call letters KFAU. Redeker left the school in 1927, and in 1928, the Boise Independent School District sold KFAU to Frank L. Hill

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40 Years 40 000 Sales Calls
  • Author : Barry Drake
  • Publisher : CreateSpace
  • Release Date : 2014-12-09

Thoughts on radio and advertising based on a lifetime of customer contact. Barry Drake retraces the steps of his forty year broadcasting career to delight readers by telling stories and bringing to light things that have changed and so many things that have not. Growing up in a media household,

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SELLING RADIO PB
  • Author : SMULYAN SUSAN
  • Publisher : Smithsonian
  • Release Date : 1996-09-17

And now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the

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The Radio Book  Sales   marketing
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1995

Read online The Radio Book Sales marketing written by , published by which was released on 1995. Download full The Radio Book Sales marketing Books now! Available in PDF, ePub and Kindle.

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