Persuasive Advertising

Persuasive Advertising
Publisher Palgrave Macmillan
Release Date
Category Business & Economics
Total Pages 386
ISBN 9781403913432
Rating 4/5 from 21 reviews
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This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases. Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings. Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. . Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad., By using these principles, advertisers can improve their creativity and effectiveness. This book is supported by the AdPrin.com site: http://advertisingprinciples.com/

Persuasive Advertising
  • Author : J. Scott Armstrong
  • Publisher : Palgrave Macmillan
  • Release Date : 2010-05-26

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising

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Persuasive Advertising for Entrepreneurs and Small Business Owners
  • Author : William Winston,Jay P Granat
  • Publisher : Routledge
  • Release Date : 2014-02-04

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced

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Persuasive Advertising
  • Author : J. Armstrong
  • Publisher : Springer
  • Release Date : 2010-05-26

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes

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Persuasion in Advertising
  • Author : John O'Shaughnessy,Nicholas J. O'Shaughnessy,Nicholas Jackson O'Shaughnessy
  • Publisher : Psychology Press
  • Release Date : 2004

A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.

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The Language of Persuasion in Advertising  A Corpus based Critical Discourse Analysis
  • Author : Seda Evirgen
  • Publisher : GRIN Verlag
  • Release Date : 2021-05-04

Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will

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Persuasive Signs
  • Author : Ron Beasley,Marcel Danesi
  • Publisher : Walter de Gruyter
  • Release Date : 2002-01-01

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at

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The Persuasive Power of Campaign Advertising
  • Author : Travis N. Ridout,Michael M. Franz
  • Publisher : Temple University Press
  • Release Date : 2011-03-25

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are

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Persuasive Imagery
  • Author : Linda M. Scott,Rajeev Batra
  • Publisher : Routledge
  • Release Date : 2003-04-02

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in

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Targeted Persuasive Advertising
  • Author : Christopher Willmore
  • Publisher : Unknown
  • Release Date : 2008

Read online Targeted Persuasive Advertising written by Christopher Willmore, published by which was released on 2008. Download full Targeted Persuasive Advertising Books now! Available in PDF, ePub and Kindle.

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In Defense of Advertising
  • Author : Jerry Kirkpatrick
  • Publisher : Greenwood
  • Release Date : 1994

A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appeals to the self-interest of consumers and promotes the profit-making gains of the capitalists.

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Television Advertising and Televangelism
  • Author : Rosemarie Schmidt,Joseph F. Kess
  • Publisher : John Benjamins Publishing
  • Release Date : 1986-01-01

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a

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The South African Advertising Book
  • Author : Roger Sinclair
  • Publisher : Unknown
  • Release Date : 1993

Read online The South African Advertising Book written by Roger Sinclair, published by which was released on 1993. Download full The South African Advertising Book Books now! Available in PDF, ePub and Kindle.

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Persuasive Advertising for Entrepreneurs and Small Business Owners
  • Author : Jay P. Granat
  • Publisher : Unknown
  • Release Date : 1994

A text for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. It shows the reader how to plan and execute money-making advertisements and commercials - and on a workable budget. The author is an experienced marketing professional.

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Persuasive Advertising  Lesson Plan
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2021-07-30

Dana Froese offers a social studies lesson that explores the persuasive techniques used in magazine advertising, suitable for all grade levels. Froese lists the materials needed and highlights the lesson objectives and procedures. The College of Education at the University of Saskatchewan in Saskatoon, Saskatchewan, Canada, provides the lesson online.

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The Economics of Advertising
  • Author : W. Duncan Reekie
  • Publisher : Unknown
  • Release Date : 1981

Read online The Economics of Advertising written by W. Duncan Reekie, published by which was released on 1981. Download full The Economics of Advertising Books now! Available in PDF, ePub and Kindle.

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