Managing Corporate Design

Managing Corporate Design
Publisher Allworth
Release Date
Category Design
Total Pages 224
ISBN 1621534596
Rating 4/5 from 21 reviews
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Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business role of design Communicating in a corporate language Gaining and forming business relationships Developing design briefs and approval presentations Managing and hiring staff Incorporating creativity Overcoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Managing Corporate Design
  • Author : Peter L. Phillips
  • Publisher : Simon and Schuster
  • Release Date : 2015-03-17

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—

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Design Management
  • Author : Brigitte Borja de Mozota
  • Publisher : Skyhorse Publishing Inc.
  • Release Date : 2003-08

Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.

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  • Author : Marcos Ormeno
  • Publisher : Springer Science & Business Media
  • Release Date : 2007-12-03

Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's

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A Management Guide to Corporate Identity
  • Author : John E. Blake
  • Publisher : Unknown
  • Release Date : 1971-01-01

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Design  A Business Case
  • Author : Brigitte Borja de Mozota,Steinar Valade-Amland
  • Publisher : Business Expert Press
  • Release Date : 2020-08-24

Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken

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Managing Strategic Design
  • Author : Ray Holland,Busayawan Lam
  • Publisher : Macmillan International Higher Education
  • Release Date : 2014-11-20

Managing Strategic Design emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and inspiring approach, this book will help design students and graduates to apply new concepts of design

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Managing corporate identity in post merger integration
  • Author : Yvonne Kaiser
  • Publisher : GRIN Verlag
  • Release Date : 2004-07-06

Master's Thesis from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0 (A), University of Applied Sciences Ludwigshafen (IMC-MBA), language: English, abstract: When corporations are merging a tendency towards standardisation of organisations, processes and systems arises. Mergers of companies also lead to a concentration of increasingly

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Olivetti
  • Author : Sibylle Kicherer
  • Publisher : Rizzoli International Publications
  • Release Date : 1990

Read online Olivetti written by Sibylle Kicherer, published by Rizzoli International Publications which was released on 1990. Download full Olivetti Books now! Available in PDF, ePub and Kindle.

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Creating the Perfect Design Brief
  • Author : Peter L. Phillips
  • Publisher : Simon and Schuster
  • Release Date : 2012-07-01

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design

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What s Your Business
  • Author : Dr Claire T Tomlins
  • Publisher : Gower Publishing, Ltd.
  • Release Date : 2014-10-28

What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through

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Managing the Design Factory
  • Author : Donald Reinertsen
  • Publisher : Simon and Schuster
  • Release Date : 1997-10-01

Here is the first comprehensive approach to managing design-in-process inventory from the bestselling author of "Developing Products in Half the Time". Donald Reinertsen reveals a transparent system for tracking, measuring, and managing invisible "design-in-process" inventory to achieve lower costs, higher profits, and better processes. 20 line drawings.

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management
  • Author : Tengku Chik Melewar bin Tengku Nasir,Elif Karaosmanoglu
  • Publisher : Palgrave Macmillan
  • Release Date : 2008-11-15

This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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Design Management
  • Author : Sotiris T. Lalaounis
  • Publisher : Routledge
  • Release Date : 2017-09-22

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the

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Philips
  • Author : John Heskett
  • Publisher : Unknown
  • Release Date : 1989

Read online Philips written by John Heskett, published by which was released on 1989. Download full Philips Books now! Available in PDF, ePub and Kindle.

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Design Project Management
  • Author : Griff Boyle
  • Publisher : Routledge
  • Release Date : 2017-03-02

Design Project Management is a guide to contracting and working with designers, and managing design projects proactively through to successful completion. It provides guidance for clients on simultaneously optimizing the business outcome and the creative opportunity of a design project by getting the best from a design project team through

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