Graphic Design Theory

Graphic Design Theory
Publisher Chronicle Books
Release Date
Category Design
Total Pages 152
ISBN 9781616891237
Rating 4/5 from 21 reviews
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Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

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Graphic Design Theory
  • Author : Helen Armstrong
  • Publisher : Chronicle Books
  • Release Date : 2012-08-10

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism,

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Graphic Design Theory
  • Author : Meredith Davis
  • Publisher : Unknown
  • Release Date : 2012

Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice

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Digital Design Theory
  • Author : Helen Armstrong
  • Publisher : Chronicle Books
  • Release Date : 2016-06-28

Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own

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Design Studies
  • Author : Audrey Bennett,Andrea Bennett
  • Publisher : Princeton Architectural Press
  • Release Date : 2006-08-31

In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has

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FireSigns
  • Author : Steven Skaggs
  • Publisher : MIT Press
  • Release Date : 2017-02-24

Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds

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Introduction to Graphic Design Methodologies and Processes
  • Author : John Bowers
  • Publisher : John Wiley & Sons
  • Release Date : 2012-01-19

A concise, visually based introduction to graphic designmethodologies Graphic design has emerged as a discipline complete with a bodyof scholarly literature devoted to its underlying theory.Introduction to Graphic Design Methodologies and Processescontributes to this expanding discourse by illustrating the valueof qualitative and quantitative methodologies in guiding conceptualdevelopment in ways

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Graphic Design Discourse
  • Author : Henry Hongmin Kim
  • Publisher : Chronicle Books
  • Release Date : 2018-03-20

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its

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Graphic Design School
  • Author : David Dabner,Sandra Stewart,Eric Zempol
  • Publisher : John Wiley & Sons
  • Release Date : 2013-10-24

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties.

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Graphic Design
  • Author : Ellen Lupton,Jennifer Cole Phillips
  • Publisher : Chronicle Books
  • Release Date : 2014-04-15

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The

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Universal Principles of Design  Revised and Updated
  • Author : William Lidwell,Kritina Holden,Jill Butler
  • Publisher : Rockport Pub
  • Release Date : 2010-01-01

A cross-disciplinary reference of design. Pairs common design concepts with examples that illustrate them in practice.

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Design Elements  Color Fundamentals
  • Author : Aaris Sherin
  • Publisher : Rockport Publishers
  • Release Date : 2012-01-01

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With

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Graphic Design Process
  • Author : Nancy Skolos
  • Publisher : Laurence King Publishing
  • Release Date : 2012-08-31

The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research,

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Visual Language for Designers
  • Author : Connie Malamed
  • Publisher : Rockport Pub
  • Release Date : 2011-10-01

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform

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Designing Books
  • Author : Jost Hochuli,Robin Kinross
  • Publisher : Unknown
  • Release Date : 1996

Newly revised and expanded, this classic in book design argues for a non-dogmatic approach, one open to traditional and modern, and symmetrical and assymetrical solutions. Jost Hochuli's work of over 30 years as a book designer is showcased, along with detailed comments by noted designer and critic Robin Kinross."As a

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The New Graphic Design School
  • Author : David Dabner,Sheena Calvert,Anoki Casey
  • Publisher : John Wiley & Sons
  • Release Date : 2012-02-24

The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from

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