Go To Market Strategies For Women Entrepreneurs

Go to Market Strategies for Women Entrepreneurs
Publisher Emerald Group Publishing
Release Date
Category Business & Economics
Total Pages 312
ISBN 9781789732894
Rating 4/5 from 21 reviews
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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Go to Market Strategies for Women Entrepreneurs
  • Author : Victoria L. Crittenden
  • Publisher : Emerald Group Publishing
  • Release Date : 2019-09-06

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

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Women and Global Entrepreneurship
  • Author : Maura McAdam,James A. Cunningham
  • Publisher : Routledge
  • Release Date : 2021-04-06

Entrepreneurship in context has been described as the third wave in entrepreneurship research. Accordingly, specific socio-economic, political, market, and institutional contexts are key to fostering, enabling, and enacting entrepreneurial activity and behaviours. These contexts shape everyday entrepreneurship experiences. This book is based on the premise that how gender is articulated

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Handbook of Research on Nascent Entrepreneurship and Creating New Ventures
  • Author : Carrizo Moreira, António,Dantas, José Guilherme Leitão
  • Publisher : IGI Global
  • Release Date : 2020-10-09

Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other

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Content Marketing for Women Entrepreneurs
  • Author : Charlene Baker
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2018-05-03

Are you a woman entrepreneur seeking to build your business online? Perhaps you're overwhelmed with all of the tactics and strategies of digital marketing and you're unsure of where to start in truly building your empire. Yet, with more of your customers using the internet to search, shop, and socialize,

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The Palgrave Handbook of Minority Entrepreneurship
  • Author : Thomas M. Cooney
  • Publisher : Springer Nature
  • Release Date : 2021-05-19

Bringing much needed clarity and definition to the term 'minority entrepreneur,' this authoritative and timely handbook explores the distinctive challenges that minority communities face when founding and managing new ventures. The handbook is inclusive of any community who might be considered disadvantaged or under-represented in terms of entrepreneurial activity

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Entrepreneurship
  • Author : Ladislav Mura
  • Publisher : BoD – Books on Demand
  • Release Date : 2018-01-24

In context of entrepreneurship, this book was motivated by a desire of a team of well-known authors. The book consists of 23 closely related thematic contributions, which fall into 4 separate sections: Interactions between Economy and Entrepreneurship; Innovation in Entrepreneurship and Economic Growth; Current Trends in Family Business, Social Entrepreneurship and Responsibility;

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Becoming a Woman Entrepreneur
  • Author : B. Krishnamurthy (BKM), K. Malar Mathi
  • Publisher : Notion Press
  • Release Date : 2019-08-30

Entrepreneurship is becoming a sought after profession these days. More and more people get attracted to this due to varied reasons. The activities one needs to take up to form the enterprise, the factors to consider and the other related aspects remain by and large similar or same. Some typical

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Women Entrepreneurs and Strategic Decision Making in the Global Economy
  • Author : Tomos, Florica,Kumar, Naresh,Clifton, Nick,Hyams-Ssekasi, Denis
  • Publisher : IGI Global
  • Release Date : 2019-01-11

There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the

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Becoming a Woman Entrepreneur
  • Author : B Krishnamurthy (Bkm),K Malar Mathi
  • Publisher : Notion Press
  • Release Date : 2019-08-23

Entrepreneurship is becoming a sought after profession these days. More and more people get attracted to this due to varied reasons. The activities one needs to take up to form the enterprise, the factors to consider and the other related aspects remain by and large similar or same. Some typical

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Self Made
  • Author : Nely Galán
  • Publisher : Spiegel & Grau
  • Release Date : 2016-05-31

For readers of #GIRLBOSS and viewers of Shark Tank—a global revolution in entrepreneurship is under way, inspiring women to blaze a trail of financial self-reliance and become self-made. Featuring a foreword by Suze Orman. What does it mean to be self-made? It’s not just about having money, but

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Feminine Capital
  • Author : Barbara Orser,Catherine Elliott
  • Publisher : Stanford University Press
  • Release Date : 2015-03-25

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes. Drawing on

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The Next Wave
  • Author : Susan Coleman,Alicia M. Robb
  • Publisher : Stanford University Press
  • Release Date : 2016-09-07

You may be familiar with the success stories of Spanx, GoldieBlox, and other women-owned businesses that have taken their markets by storm. But, today, only two percent of women-owned firms generate more than one million dollars annually. The Next Wave is here to help women drive up that number. Drawing

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5 Years of Must Reads from HBR  2020 Edition  5 Books
  • Author : Harvard Business Review,Michael E. Porter,Joan C. Williams,Adam Grant,Marcus Buckingham
  • Publisher : Harvard Business Press
  • Release Date : 2020-02-04

Five years' worth of management wisdom, all in one place. Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2020 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles

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Direct Selling
  • Author : Sara L. Cochran,Anne T. Coughlan,Victoria L. Crittenden,William F. Crittenden,Linda K. Ferrell,O.C. Ferrell,W. Alan Luce,Robert A. Peterson
  • Publisher : Business Expert Press
  • Release Date : 2021-09-14

The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether

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Plans to Prosper
  • Author : Stan Washington,Victoria Cook
  • Publisher : Honor Services Inc.
  • Release Date : 2014-12-07

Learn how to choose a marketing strategy that’s right for you. Market in a short period of time on a small budget while increasing visibility, raising buyer awareness, and growing sales using our step-by-step High Achieving Marketing Process ™. Take out the guess work and save money.Many business owners

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