Go To Market Strategies For Women Entrepreneurs
|Author||Victoria L. Crittenden|
|Publisher||Emerald Group Publishing|
|Release Date||06 September 2019|
|Category||Business & Economics|
|Rating||4/5 from 21 reviews|
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.