Creating A Brand Identity A Guide For Designers

Creating a Brand Identity  A Guide for Designers
Publisher Laurence King Publishing
Release Date
Category Design
Total Pages 416
ISBN 9781780679808
Rating 4/5 from 21 reviews
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Creating a Brand Identity  A Guide for Designers
  • Author : Sue Jenkyn
  • Publisher : Laurence King Publishing
  • Release Date : 2016-01-18

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities

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Designing Brand Identity
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release Date : 2012-10-11

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase

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Creating a Brand Identity  A Guide for Designers
  • Author : Catharine Slade-Brooking
  • Publisher : Laurence King Publishing
  • Release Date : 2016-01-18

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand

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Book of Branding
  • Author : Radim Malinic
  • Publisher : Unknown
  • Release Date : 2019-11-11

Read online Book of Branding written by Radim Malinic, published by which was released on 2019-11-11. Download full Book of Branding Books now! Available in PDF, ePub and Kindle.

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Identity Designed
  • Author : David Airey
  • Publisher : Rockport Publishers
  • Release Date : 2019-01-22

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design

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Logo Design Love
  • Author : David Airey
  • Publisher : Peachpit Press
  • Release Date : 2014-08-18

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the

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Logo Design Love
  • Author : David Airey
  • Publisher : New Riders
  • Release Date : 2009-12-20

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum

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Brand Identity Essentials  Revised and Expanded
  • Author : Kevin Budelmann,Yang Kim
  • Publisher : Rockport Publishers
  • Release Date : 2019-04-16

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its

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Logotype
  • Author : Michael Evamy
  • Publisher : Laurence King Publishing
  • Release Date : 2012-09-24

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international,

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Packaging Design
  • Author : Marianne R. Klimchuk,Sandra A. Krasovec
  • Publisher : John Wiley & Sons
  • Release Date : 2013-01-14

"Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All

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Brand Bible
  • Author : Debbie Millman
  • Publisher : Rockport Publishers
  • Release Date : 2012-02-01

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand

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Designing Brand Identity
  • Author : Alina Wheeler
  • Publisher : Wiley
  • Release Date : 2006-03-10

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style,

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Brand Identity Essentials
  • Author : Kevin Budelmann,Yang Kim,Curt Wozniak
  • Publisher : Rockport Publishers
  • Release Date : 2010-10-01

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies

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Logo
  • Author : Michael Evamy
  • Publisher : Laurence King Publishing
  • Release Date : 2015-02-10

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic

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The Encyclopedia of Illustration Techniques
  • Author : Catharine Slade
  • Publisher : Running Press Book Publishers
  • Release Date : 1997-01

Covers illustrating techniques from acyrlic to wood engraving, and gives advice for the illustrator who wants to become a professional

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