Branded Interactions

Branded Interactions
Publisher Unknown
Release Date
Category Business & Economics
Total Pages 362
ISBN 0500518173
Rating 4/5 from 21 reviews

An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands

Branded Interactions
  • Author : Marco Spies
  • Publisher : Unknown
  • Release Date : 2015-08-24

An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands

Branded Interactions
  • Author : Marco Spies,Katja Wenger
  • Publisher : Unknown
  • Release Date : 2020-10-06

This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.

Handbook of Integrated CSR Communication
  • Author : Sandra Diehl,Matthias Karmasin,Barbara Mueller,Ralf Terlutter,Franzisca Weder
  • Publisher : Springer
  • Release Date : 2016-12-29

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.

  • Author : Dan Saffer
  • Publisher : "O'Reilly Media, Inc."
  • Release Date : 2013-04-30

It’s the little things that turn a good digital product into a great one. With this practical book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting? How do they turn on mute, or know

Branded Customer Service
  • Author : Janelle Barlow,Paul Stewart
  • Publisher : Berrett-Koehler Publishers
  • Release Date : 2006-09-14

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a

Experience Design
  • Author : Patrick Newbery,Kevin Farnham
  • Publisher : John Wiley & Sons
  • Release Date : 2013-08-08

Bridge the gap between business and design to improve thecustomer experience Businesses thrive when they can engage customers. And, whilemany companies understand that design is a powerful tool forengagement, they do not have the vocabulary, tools, and processesthat are required to enable design to make a difference.Experience Design bridges

Global Branding  Breakthroughs in Research and Practice
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release Date : 2019-07-05

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs

  • Author : Eric Sheninger,Trish Rubin
  • Publisher : John Wiley & Sons
  • Release Date : 2017-03-27

Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author

Advertising and Anthropology
  • Author : Timothy de Waal Malefyt,Robert J. Morais
  • Publisher : Taylor & Francis
  • Release Date : 2013-08-01

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry.

  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2005

A magazine for designers of interactive products.

  • Author : Marco Spies
  • Publisher : Birkhauser
  • Release Date : 2012-04-01

This is a handbook for designers who work at the interface between brand and interactive design. Following the typical design process from analysis to distribution, it presents the relevant tools and methods for interactive branding and design, and illustrates them with design patterns and examples.

Semiotics and Visual Communication III
  • Author : Evripides Zantides
  • Publisher : Cambridge Scholars Publishing
  • Release Date : 2019-11-12

The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and

Flagship Marketing
  • Author : Tony Kent,Reva Brown
  • Publisher : Routledge
  • Release Date : 2009-03-14

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas

The Interaction Field
  • Author : Erich Joachimsthaler
  • Publisher : PublicAffairs
  • Release Date : 2020-09-15

How the most successful businesses are creating value and igniting smart growth Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on

  • Author : Abi Ketner,Missy Kalicicki
  • Publisher : Month9books
  • Release Date : 2015-11-27

Fifty years ago, the Commander came into power and murdered all who opposed him. In his warped mind, the seven deadly sins were the downfall of society. To punish the guilty, he created the Hole, a place where sinners are branded according to their sins. Sinners are forced to live